Ironically, the worst reading experiences are with the apps designed by the “professionals” that are based on the age-old history of reading in print: Apple’s own iBooks, and the Condé Nast apps. The best reading experiences on the iPad are Instapaper and Reeder. In part because they are easy to keep up-to-date, but also because their designs have the least amount of frilly bits, and therefore make reading of the actual text the easiest.
I would also add the Kindle app to the good experiences of reading on the iPad. Either way Shawn nails it in this piece. The traditionally print media folk need to stop trying to design the same way for the iPad as they do for the printed page. There are different rules in play here, and as a predominantly print based designer it baffles me how these guys can’t see that.