As a designer I’ve found myself often puzzled and confused at some of the decisions being made lately in the UI’s I use. I have a very sleek glass and aluminium iPhone in my pocket and yet a lot of the apps on it look like a note pad I used to find on my Dad’s desk as a school kid. It doesn’t make sense to me that a product that is so refined on the outside is full of bloated metaphors on the inside. Maybe that’s why this statement is so refreshing:
For many of us, it seems self‐evident that you should approach product building with a certain kind of discipline. You cut your product features down to the bone, but you never approach your interface design the same way. Why create a small gem of a product and then weigh it down with design flourishes? The way you design your site should reflect your values — be consistent. Flat design is lean design.