The iPhone 5 on Daring Fireball

iPhone 5 in my hand, this talk of micron‐precision, fine watch craftsmanship, and the computerized selection of best‐match inlays sounds not the least bit bullshitty or blustery. It simply sounds like an explanation of the level of obsession that it takes to create a mass‐produced device that feels this, well, nice.

Of course it’s a disappointment the iPhone 5. Sure sounds like one.